Welcome
to the 10 day business building challenge
This challenge gives you daily, step-by-step tasks to help you go from “I have an idea” to “I have a launched business” without the confusion or overwhelm. Whether you’re starting from scratch or finally acting on a dream, you’ll learn how to validate your idea, create an irresistible offer, set up your brand, and make your first sale — all in 10 action-packed days .
Dive deeper !
NOTE :
1. Download the work book for detailed description of each step followed by work sheets .
2. We sent you the 10 DAY CHALLENGE LINK through your mail ID . So kindly check your e mail to revisit the challenge page .
1️⃣ Discover Your Business Idea
Goal: Use your strengths and lived experiences to identify a real problem you can solve or if you already have an IDEA validate it and get the clear vision for future.
What are you naturally good at?
What problem are you curious or angry about?
What solution would you have paid for 6 months ago?
Output: 1 strong business idea with purpose and a clear vision and plan for the execution.
Day 1
2️⃣ Choose the Right Audience
Goal: If you are selling your product to everyone probably you are selling to no one .Find the people who need this solution, are easy to reach, and are willing to pay . People only pay when they need the product .
Who has this problem daily?
Where do they hang out (online or offline)?
What do they already spend money/time on?
Output: Clear target customer profile + where to find them.
Day 2
3️⃣ Decide Your Business Format
Goal: Choose the product/service format that best delivers your solution.
Options:
eBook / course
Software / tool
Mentorship / service
Physical product
Community / membership
Ask:
Which format is easiest for me to start with?
What feels most natural to deliver?
What would make my audience’s life easiest?
Output: Chosen product type.
Day 3
Day 4
4️⃣ Build Your MVP (Minimum Viable Product)
Goal: Create a working version of your product that solves 60% of the pain — not perfect, but real.
eBook? → Just 1 powerful chapter
Service? → 1 client, not 10
Product? → Prototype or beta piece
Tool? → Google Sheet or Notion template MVP
Course? → Day 1 module + structure
Output: MVP link / prototype / sample page
Day 5
5️⃣ Pick the Right Platform to Promote
Goal: Choose 1–2 platforms where your audience already exists.
Examples:
Instagram for creators/fashion/service
WhatsApp for local business / coaching
LinkedIn for B2B or consultants
Etsy for handmade
Website for high-trust buyers
Offline for food, events, physical products
Output: Chosen platform + brand name + page setup
Day 6
6️⃣ Set Pricing & Build Your Offer
Goal: Create a pricing structure + bonus stack that makes people say “this is worth it.”Know the right pricing strategies and psychology of buyer .
Use price anchoring (₹1499 → ₹499)
Add bonuses (templates, extra access, 1:1 consult)
Tiered pricing if needed (₹299 / ₹999 / ₹1999)
Be clear: What problem does this solve? Why now?
Output: Final offer written in 1 sentence + pricing
7️⃣ Set Up Your Payment Gateway
Goal: Get paid online or offline without friction.
Examples:
Razorpay / Instamojo for India
Stripe / PayPal internationally
UPI/QR code for local businesses
Buy Me a Coffee / Gumroad for creators
Output: Live payment link
Day 7
8️⃣ Trigger Sales — Build Desire
Goal: Use psychology to drive action.
Sales Triggers:
Scarcity (limited seats)
Urgency (last day bonus)
Social proof (DM screenshots / reviews)
Transformation story
“You vs Future You” comparison
Output: Written caption or reel copy with 2 triggers
Day 8
9️⃣ Build Your Pre-Launch Buzz
(you hadn’t decided this one, but this fits perfectly)
Goal: Warm up the audience before Day 10.
Post your story (why you’re building this)
Behind the scenes (MVP progress)
Countdown on stories
“Comment ‘🔥’ to get early access”
Collect a waitlist (even 5 people is enough)
Output: Pre-launch content checklist done
Day 9
🔟 Launch Day
Goal: Publish. Share. Sell. Start.
"It’s not launch day unless you feel like puking."
Actions:
Post your offer across channels
DM first 10 people you listed
Announce via WhatsApp stories, IG reels, LinkedIn
Celebrate small wins (first like, comment, reply, sale)
Output: Screenshots of launch + journal reflection
Day 10
"Congrats, Founderley folks!
You’re already 10 steps ahead of thousands who are still just ‘thinking’ about starting. You didn’t just dream it—you acted."
Send your feed back
Your feedback matters ! send your doubts , questions , reviews regarding the challenge so that we can improve it further and you will get the every updated version for absolutely free.
Get in touch
connect@founderley.com